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LEADS & GROW YOUR BUSINESS


Local Services ads help you connect with people who search on Google for the services you offer.

 

We design your ads to show up for customers in your service area. The best thing is that you only pay if a customer calls you directly through the ad.

Google Guarantee Ads

Google has launched a Google Guarantee program for local businesses to build trust with its customers. The impact it's having on local businesses is phenomenal. The criteria is quite strict to get accepted but once you’re in, you’re bound to get a lot more leads than anyone else who’d just be doing the regular Google Ads.

Earn customers trust with a Google badge

Become a Google Screened or Google Guaranteed provider and earn a badge for your business based on your industry. A Google badge gives you extra credibility and gives customers more confidence to book your services.

What Is Google Guaranteed?

Google Guaranteed is a certification program created to increase customer confidence in local businesses. Customers who are vetting companies online can look for the Google Guaranteed Badge, which offers protection if something goes wrong.

Many businesses are already using Google’s Local Services Ads to generate leads for their companies through paid search efforts. The Google Guarantee offers help for businesses that want to draw more organic traffic instead.

Services booked through Local Services Ads are automatically insured up to a lifetime cap, which varies by location. Any customer booking this way has the comfort of knowing they can claim the amount of the invoice should they be dissatisfied with the service.

Which industries are eligible?

Architect


Architects provide architectural design, architectural engineering, site planning, 3D rendering, site planning, and home building, among other services.

Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Appliance repair


An appliance repair professional is a service provider that works on the maintenance, repair, and installation of appliances, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Auto glass


An auto glass professional is a service provider that repairs cracked car windows, among other services. Background check requirements:

  • Business Check
  • Owner Check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Bankruptcy Lawyer


Bankruptcy law professionals provide advice and guidance for matters such as chapter 7, 11, and 13 bankruptcy, foreclosure, debt resettlement, personal, agricultural, and corporate bankruptcy, and repossession, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each bankruptcy lawyer in the firm




Business Lawyer


Business law professionals provide advice and guidance for matters such as business litigation, business transactions, business formation, commercial contracts, partnership agreements, and shareholder disputes, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each business lawyer in the firm




Car Repair


A car repair professional is a service provider that works on the maintenance and repair of car engines and auto bodies, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Carpenters


A carpenter is a service provider that works on cabinetry, decking, drywalling, shelving, and remodeling, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Carpet & Upholstery Cleaning


A carpet and upholstery cleaning professional is a service provider that specializes in the cleaning and maintenance of carpet, flooring, and furniture upholstery, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Contract Lawyer


Contract law professionals provide advice and guidance for matters such as contract disputes, contract negotiation, contract review, partnership agreements, non-disclosure agreements, and commercial contracts, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each contract lawyer in the firm




Countertop Services


A countertop professional is a service provider that works on kitchen and bathroom countertops, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Criminal Lawyer


Criminal law professionals provide advice and guidance for matters such as domestic violence, drug possession, felonies, federal crimes, petty crimes, and restraining orders, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each criminal lawyer in the firm




Disability Lawyer


Disability law professionals provide advice and guidance for matters such as short and long-term disability, SSA applications, appeals, and benefits, supplemental security income, veteran’s disability, and worker’s comp, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each disability lawyer in the firm




DUI Lawyer


DUI law professionals provide advice and guidance for matters such as driving under the influence (DUI) and reckless driving, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each DUI lawyer in the firm




Electrician


An electrician is a service professional that works on the installation, maintenance, and repair of electrical systems, among other services. Note: The electrician category is considered an urgent category because consumers will often call an electrician for time-sensitive, urgent need (exposed wiring, critical electronic failure, etc.). For this reason, electricians undergo an additional level of screening, including service professional background checks. Background check requirements:

  • Business check
  • Owner check
  • Service professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Estate Lawyer


Estate law professionals assist clients in drafting and implementing legal documents, including wills, trusts, and deeds and provide advice and guidance for matters such as probate, guardianship, and power of attorney. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each estate lawyer in the firm




Event Planners


An event planner organizes and coordinates events, such as weddings and parties, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Family Lawyer


Family law professionals provide advice and guidance for matters such as adoption, child support, divorce, guardianship, prenups & marital agreements, spousal support, and property division, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each family lawyer in the firm




Fencing Services


A fencing professional is a service provider that works on fence design, installation, repair, and maintenance, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Financial Planners


A financial planner helps organize and optimize finances and plan for retirement and other financial goals. Background check requirements:

  • Business check
  • Owner check
  • Professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • License checks for each financial planner in the firm




Flooring Services


A flooring professional is a service provider that works on floor installation, repair, and sanding, and refinishing, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Foundations Services


A foundations professional is a service provider that works on installing, raising, repairing, maintaining, and waterproofing basements, crawl spaces, and other foundations, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Garage Door


A garage door professional is a service provider that works with overhead and garage door systems, among other services. Note: The garage door category is considered an urgent / duress category because consumers will often call a garage door provider for time-sensitive, urgent need (garage door won’t open or close). For this reason, garage door providers undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process. Background check requirements:

  • Business check
  • Owner check
  • Service professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




House Cleaning


House cleaning professionals perform standard or deep cleans on offices or homes among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




HVAC


An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services. Note: The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures). For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks. Background check requirements:

  • Business check
  • Owner check
  • Service professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Immigration Law


Immigration law professionals provide advice and guidance for matters such as asylum, visa applications, green cards, citizenship, naturalization, deportation, and employment for non-citizens. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:​​​​​​​
  • State bar license checks for each immigration lawyer in the firm




Interior Designer


Interior designers are professionals that offer interior home design, interior decorating, landscaping design, room planning, window design, door design, and room planning among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




IP Lawyer


IP law professionals provide advice and guidance for matters such as copyright, franchises, IP strategy, licensing, patents, trademarks, trade secrets, and technology transfer, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each IP lawyer in the firm




Junk Removal


Junk removal professionals remove and dispose of or donate appliances, waste, furniture, or other items. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Labor Lawyer


Labor law professionals provide advice and guidance for matters such as employment contracts, sexual harassment, unpaid overtime, whistleblowing, and wrongful termination, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each labor lawyer in the firm




Landscaping Services


A landscaping professional is a service provider that designs, installs, and maintains gardens and landscapes, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Lawn Care


Lawn care professionals maintain lawns including installation, and maintenance such as weed control, mowing, and seeding among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Litigation Lawyer


Labor law professionals provide advice and guidance for matters such as case assessment, civil, commercial, and criminal litigation, mediation, and settlement, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each litigation lawyer in the firm




Locksmith


A locksmith is a service professional that works with locks, keys, and security systems among other services. Note: The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office). For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process. Background check requirements:

  • Business check
  • Owner check
  • Service professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Malpractice Lawyer


Malpractice law professionals provide advice and guidance for matters such as medical malpractice, diagnosis errors, treatment errors, and medical negligence, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each malpractice lawyer in the firm




Moving


Moving professionals pack, move, store, and unpack belongings among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Personal Injury Lawyer


Personal injury law professionals provide advice and guidance for matters such as assault & battery, auto, bicycle, and motorcycle accidents, dog bites, injury from DUI, product liability, and wrongful death, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each personal injury lawyer in the firm




Pest Control


Pest control professionals inspect and remove various types of pests including bugs, rodents, and wildlife among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Pet Boarding


Pet boarding professionals care for pets overnight. Some may offer additional services, including grooming among other services. Note: The pet boarding category is considered a sensitive category because professionals may stay the night at a consumer’s home. For this reason, pet boarders undergo an additional level of screening, including service professional background checks. Background check requirements:

  • Business check
  • Owner check
  • Service professional check
Insurance requirements:
  • N/A
License requirements:
  • Business license on state level*
  • Owner license on state level*




Pet Grooming


Pet grooming professionals clean and groom pets among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Photographers


Photographers are professionals that offer individual or event photography, among other services. Note: The photography category is considered a sensitive category because professionals may work with children. For this reason, photographers undergo an additional level of screening, including service professional background checks. Background check requirements:

  • Business check
  • Owner check
  • Service professional check
Insurance requirements:
  • N/A
License requirements:
  • Business license on state level*
  • Owner license on state level*




Plumber


Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services. Note: The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage). For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks. Background check requirements:

  • Business check
  • Owner check
  • Service professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Real Estate Agents


Real estate agents help buy, sell, or rent property. Background check requirements:

  • Business check
  • Owner check
  • Professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • License checks for each real estate agent in the firm




Real Estate Lawyer


Real estate law professionals provide advice and guidance for matters such as residential and commercial real estate, encroachment, foreclosure, neighbor and HOA disputes, property damage, purchase agreements, trespassing, and title services, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each real estate lawyer in the firm




Roofing


Roofing professionals install, repair, and maintain the shingles, gutters, and venting on your roof, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Siding Services


A siding professional is a service provider that installs, repairs, maintains, remodels, and removes siding, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Tax Specialist


Tax specialists are professionals that offer tax planning, tax preparation, tax filing, and IRS audit representation, among other services. Background check requirements:

  • Business check
  • Owner check
  • Professional check
Insurance requirements:
  • General liability insurance
License requirements:
  • License checks for each tax specialist in the firm




Traffic Lawyer


Traffic law professionals provide advice and guidance for matters such as parking tickets, reckless driving, speeding tickets, traffic tickets, and suspended license, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • Malpractice insurance where required by law
License requirements:
  • State bar license checks for each traffic lawyer in the firm




Tree Service


Tree service professionals plant, remove, and maintain trees, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Videographer


Videographers are professionals that offer video production and video editing, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Water Damage Services


Water damage professionals clean and inspect water damage issues such as mold, sewage, and paint damage, among other services. Professionals in some states may need additional licenses to perform mold remediation or assessment services. Review each provider’s profile to learn more about the licenses Google has verified. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*
  • IICRC certification**
**Professionals with this certification may need additional licenses to repair water damage issues.




Window Cleaning


Window cleaning professionals clean windows, mirrors, skylights, and gutters, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*




Window Repair


Window repair professionals install and repair widows and may also service skylights, doors, and other types of glass, among other services. Background check requirements:

  • Business check
  • Owner check
Insurance requirements:
  • General liability insurance
License requirements:
  • Business license on state level*
  • Owner license on state level*





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