TARGETING CAMPAIGNS

To choose the right ad objective, we answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness. Doing this will increase overall awareness for your brand by showing ads to people who are more likely to pay attention to them. It also will show ads to the maximum number of people in your audience while staying within your budget.

Researching, asking your the right questions and using what you know about the people you want to reach—like age, location and other details, we meticulously choose the demographics, interests and behaviors that best represent your audience.

Deciding where to run your ad is very important. Depending on your audience it may be wiser to choose one platform and positioning over another - whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. We can also choose to run ads on specific mobile devices.

We seperate our service from your advertising budget. Facebook charges for using their platform to run this ad, the algorithm used to find your audience, and to put it in front of them at the right times of day. The minimum is $5 per day. We enter your budget and the time period during which you want your ads to run. These limits mean that you’ll never spend more than we've agreed upon.

We choose from six versatile ad formats which are designed to work on every device and connection speed. Depending on the objective, we'll choose to show a single image or video in your ad, or use a roomier, multi-image format. Whether it's a video, images or words—or a combination of those elements—we'll choose a format that fits your business story.

Once your ad is running, we'll track performance and edit your campaign as needed to get the most out of it. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed. Once the ad campaign has finished we will email a detailed report and go over the results with you. Then, take that information, adjust as needed for the next campaign to increase your overall ROI.

The right amount of budget to start with for Facebook ads depends on the average cost-per-purchase of your products, your risk tolerance, and your total advertising budget. When I get asked what’s the minimum amount to get started or how much should I spend on Facebook ads, I like to break it down into three different levels to answer this question. Level 1 If you're looking for the absolute minimum amount you should spend on Facebook ads, then even as low as $5 per day can still make a big difference. The average cost per thousand impressions (CPM) so far in 2020 is $9.77. So if you only spend $5 on Facebook ads per day, you could have people see your ads 186,795 times in a year. That means for just $5 per day, you can get 187k impressions from people who wouldn’t have otherwise seen your ad. Level 2 The next step above spending $5/day is to spend enough to take advantage of Facebook’s powerful algorithm. According to Facebook, an ad set needs 50 conversions per week to exit the learning phase and for Facebook to feed its algorithm with data to find more users like them who are most likely to achieve your goal. This is the level where you can really take advantage of Facebook ads. Level 3 For level three, you should spend enough on Facebook ads to achieve 50 purchases per week. So if your average cost-per-purchase is $11, you need to budget $550 per week or about $2,360 per month on Facebook ads. Level 4 After successfully spending the budgets required for level three (or even level two), you should now heavily focus on improving your ad creatives and audiences to achieve a lower cost-per-purchase. The goal in level four is to achieve a low enough cost-per-purchase to be profitable while spending enough to have at least 50 conversions per week. If you’re spending profitably, then you should spend as much as you can while maintaining that profitability.