A Pay-Per-Click (PPC) also known as Cost-Per-Click (CPC) ad means that you only pay when someone searches for a keyword associated with your company, product, or service and then click on your ads. Although our goal is to drive traffic to meet your goals, the beautiful thing about this form of advertising is if your ad doesn’t get many clicks, you’ll still benefit from getting thousands of impressions for free while safeguarding against paying a heavy price for ads that don’t perform well.
DIGITAL ADS "PPC"
ARE THERE ANY CONTRACTS WITH THIS SERVICE?
No, we do not make you sign a contract. We do ask that you commit to 3 months so that we can gather the proper data and prove that you receiving the proper ROI. But, we understand life happens and things need to change, so we won't penalize you for pausing/canceling the service at the end of the campaign.
HOW MUCH DOES THIS SERVICE COST?
The average cost per click for Google Ads varies depending on your industry, business type, and networks that you run your campaigns on. More competitive industries and those with expensive conversions — like dating, legal, insurance, and financial services, or products like enterprise software and industrial equipment — tend to cost more per click. The prices you end up paying for each click on Google can add up fast, especially if you don’t keep a close watch on things that affect CPC cost.We separate our charges of setting up the account correctly, designing, optimizing, and monitoring your ads. A 15% fee of your total budget is billed separately so that you can your exact spend with Google after each campaign. Effectively bidding during the auction process can be time-consuming, because we’ll have to keep a close eye on how the campaign, ad groups, and keywords perform, and tweak accordingly. A minimum of $1000 per campaign is required.
WHY SHOULD I USE THIS SERVICE?
Like most of us in business, we work hard at what we do and need to tell the world about it. It's taken years of research and failure to finally develop the coolest product or to figure out the logistics needed to service clients at the highest level. Unfortunately, getting your message out to the masses, quickly, isn’t free. With PPC (pay-per-click) advertising costs, it’s always a pay-to-play landscape where money can be lost quickly if not done properly using the best practices learned by years of education.
Despite being loaded with risk in both time and money, Google Ads is worth it when done correctly. Its powerful algorithms and intuitive interface highlight the goal of the internet giant: which is to be successful with Google ads. The more success you have, the more they grow.
HOW CAN I COMPETE WITH THOSE SPENDING MORE THAN ME?
Like other types of pay-per-click (PPC) advertising, Google Ads are placed through an auction process.
But don’t worry. Although bidding for ads conjures images of the highest bidder having the most influence on ad results, nothing could be further from the truth. While big ad budgets are always a plus, the Google Ads’ process ensures a far more level playing field than you’d expect.
Choosing the right bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. We make the right moves to take your campaign performance to a new level.
HOW DO I KNOW IF THEY ARE WORKING?
Once your ad is running, we'll track performance and edit your campaign as needed to get the most out of it. We also connect your ad to the Google Analytics that track what happens on your website. We'll be able to tell where your leads come from, what pages they've visited, actions they've taken, and even if the ad converted into a sale if needed. Once the ad campaign has finished we will email a detailed report and go over the results with you. Then, take that information, adjust as needed for the next campaign to increase your overall ROI.