This is the most important part of your brand. Your logo should portray what your business stands for, how it makes someone feel when they see it, and clearly represent the service or product without being literal. A great example is that McDonalds doesn't have a hamburger and french fries on their logo, but it is represented in the shapes and colors.
When we work with you to design your new logo or an evolution of your current one, we consider many factors, not just if it looks cool. Once we've solidified it, we develop a Branding Guide to police all elements of your brand throughout the years.
Getting to know your personality, your business, and your style is the foundation of designing your logo.
Whether you are corporate or quirky, your logo should reflect that personality!