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StandOut Design & Marketing
StandOut Design & Marketing

Boost Your Business with Google PPC Marketing

With our Pay-Per-Click strategies, we'll help you maximize your online visibility, drive targeted traffic to your website, and generate quality leads for your business. Get ready to elevate your digital presence and achieve new heights in online marketing.

Targeted Advertising

Reach potential customers precisely when they're searching for products or services like yours.

Campaign Management

We handle every aspect of your campaign, from keyword research and ad creation to ongoing optimization and performance tracking.

Transparent Reporting

Stay informed and in control with detailed performance reports and regular updates on your campaign's progress and results.

Google Partnership

As a certified Google Partner, we adhere to a higher standard for performance, spend management, and certifications, ensuring that your campaigns are in good hands.

We specialize in onboarding new accounts and setting them up for scalable success from the get-go. Start off strong with a $500 advertising credit for new accounts!

Are you new to Pay-Per-Click Advertising?

Our local expertise ensures tailored Google Ads campaigns that resonate with Ohio audiences, driving tangible results and maximizing ROI. As a Canton-based agency, we offer the advantage of personalized service, including in-person meetings to truly understand your business goals.

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Campaigns That Fit Your Business Goals

We specialize in helping businesses like yours generate more leads and maximize ROI through strategic paid media campaigns

Lead Generation

Drive digital lead generation with Google search campaigns meticulously crafted through keyword research, compelling ad copy, and continuous optimization for tangible results.

Remarketing Ads

Recapture potential customers and lost conversions with targeted search, display, and video remarketing campaigns.

Ecommerce Advertising

Elevate your e-commerce brand with our comprehensive feed management, performance optimization, and innovative ad strategies. Let's drive your online sales to new heights!

Landing Page Design

Ensure conversions with our expertly designed landing pages, optimizing conversion rates and propelling your business to success.

  • Architect
    Architects provide architectural design, architectural engineering, site planning, 3D rendering, site planning, and home building, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Appliance Repair
    An appliance repair professional is a service provider that works on the maintenance, repair, and installation of appliances, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Auto Glass
    An auto glass professional is a service provider that repairs cracked car windows, among other services. Background check requirements: Business Check Owner Check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Bankruptcy Lawyer
    Bankruptcy law professionals provide advice and guidance for matters such as chapter 7, 11, and 13 bankruptcy, foreclosure, debt resettlement, personal, agricultural, and corporate bankruptcy, and repossession, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each bankruptcy lawyer in the firm
  • Business Lawyer
    Business law professionals provide advice and guidance for matters such as business litigation, business transactions, business formation, commercial contracts, partnership agreements, and shareholder disputes, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each business lawyer in the firm
  • Car Repair
    A car repair professional is a service provider that works on the maintenance and repair of car engines and auto bodies, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Carpenters
    A carpenter is a service provider that works on cabinetry, decking, drywalling, shelving, and remodeling, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Carpet and Upholstery Cleaning
    A carpet and upholstery cleaning professional is a service provider that specializes in the cleaning and maintenance of carpet, flooring, and furniture upholstery, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Contract Lawyer
    Contract law professionals provide advice and guidance for matters such as contract disputes, contract negotiation, contract review, partnership agreements, non-disclosure agreements, and commercial contracts, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each contract lawyer in the firm
  • Countertop Services
    A countertop professional is a service provider that works on kitchen and bathroom countertops, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Criminal Lawyer
    Criminal law professionals provide advice and guidance for matters such as domestic violence, drug possession, felonies, federal crimes, petty crimes, and restraining orders, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each criminal lawyer in the firm
  • Disability Lawyer
    Disability law professionals provide advice and guidance for matters such as short and long-term disability, SSA applications, appeals, and benefits, supplemental security income, veteran’s disability, and worker’s comp, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each disability lawyer in the firm
  • DUI Lawyer
    DUI law professionals provide advice and guidance for matters such as driving under the influence (DUI) and reckless driving, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each DUI lawyer in the firm
  • Electrician
    An electrician is a service professional that works on the installation, maintenance, and repair of electrical systems, among other services. Note: The electrician category is considered an urgent category because consumers will often call an electrician for time-sensitive, urgent need (exposed wiring, critical electronic failure, etc.). For this reason, electricians undergo an additional level of screening, including service professional background checks. Background check requirements: Business check Owner check Service professional check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Estate Lawyer
    Estate law professionals assist clients in drafting and implementing legal documents, including wills, trusts, and deeds and provide advice and guidance for matters such as probate, guardianship, and power of attorney. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each estate lawyer in the firm
  • Event Planners
    An event planner organizes and coordinates events, such as weddings and parties, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Family Lawyer
    Family law professionals provide advice and guidance for matters such as adoption, child support, divorce, guardianship, prenups & marital agreements, spousal support, and property division, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each family lawyer in the firm
  • Fencing Services
    A fencing professional is a service provider that works on fence design, installation, repair, and maintenance, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Financial Planners
    A financial planner helps organize and optimize finances and plan for retirement and other financial goals. Background check requirements: Business check Owner check Professional check Insurance requirements: General liability insurance License requirements: License checks for each financial planner in the firm
  • Flooring Services
    A flooring professional is a service provider that works on floor installation, repair, and sanding, and refinishing, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Foundations Services
    A foundations professional is a service provider that works on installing, raising, repairing, maintaining, and waterproofing basements, crawl spaces, and other foundations, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Garage Door
    A garage door professional is a service provider that works with overhead and garage door systems, among other services. Note: The garage door category is considered an urgent / duress category because consumers will often call a garage door provider for time-sensitive, urgent need (garage door won’t open or close). For this reason, garage door providers undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process. Background check requirements: Business check Owner check Service professional check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • House Cleaning
    House cleaning professionals perform standard or deep cleans on offices or homes among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • HVAC
    An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services. Note: The HVAC category is considered an urgent category because consumers will often call an HVAC for time-sensitive, urgent need (heater is broken in freezing temperatures). For this reason, HVAC professionals undergo an additional level of screening, including service professional background checks. Background check requirements: Business check Owner check Service professional check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Immigration Law
    Immigration law professionals provide advice and guidance for matters such as asylum, visa applications, green cards, citizenship, naturalization, deportation, and employment for non-citizens. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements:​​​​​​​ State bar license checks for each immigration lawyer in the firm
  • Interior Designer
    Interior designers are professionals that offer interior home design, interior decorating, landscaping design, room planning, window design, door design, and room planning among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • IP Lawyer
    IP law professionals provide advice and guidance for matters such as copyright, franchises, IP strategy, licensing, patents, trademarks, trade secrets, and technology transfer, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each IP lawyer in the firm
  • Junk Removal
    Junk removal professionals remove and dispose of or donate appliances, waste, furniture, or other items. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Labor Lawyer
    Labor law professionals provide advice and guidance for matters such as employment contracts, sexual harassment, unpaid overtime, whistleblowing, and wrongful termination, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each labor lawyer in the firm
  • Landscaping Services
    A landscaping professional is a service provider that designs, installs, and maintains gardens and landscapes, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Lawn Care
    Lawn care professionals maintain lawns including installation, and maintenance such as weed control, mowing, and seeding among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Litigation Lawyer
    Labor law professionals provide advice and guidance for matters such as case assessment, civil, commercial, and criminal litigation, mediation, and settlement, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each litigation lawyer in the firm
  • Locksmith
    A locksmith is a service professional that works with locks, keys, and security systems among other services. Note: The locksmith category is considered an urgent / duress category because consumers will often call a locksmith for time-sensitive, urgent need (locked out of home, car, or office). For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process. Background check requirements: Business check Owner check Service professional check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Malpractice Lawyer
    Malpractice law professionals provide advice and guidance for matters such as medical malpractice, diagnosis errors, treatment errors, and medical negligence, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each malpractice lawyer in the firm
  • Moving
    Moving professionals pack, move, store, and unpack belongings among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Personal Injury Lawyer
    Personal injury law professionals provide advice and guidance for matters such as assault & battery, auto, bicycle, and motorcycle accidents, dog bites, injury from DUI, product liability, and wrongful death, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each personal injury lawyer in the firm
  • Pest Control
    Pest control professionals inspect and remove various types of pests including bugs, rodents, and wildlife among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Pet Boarding
    Pet boarding professionals care for pets overnight. Some may offer additional services, including grooming among other services. Note: The pet boarding category is considered a sensitive category because professionals may stay the night at a consumer’s home. For this reason, pet boarders undergo an additional level of screening, including service professional background checks. Background check requirements: Business check Owner check Service professional check Insurance requirements: N/A License requirements: Business license on state level* Owner license on state level*
  • Pet Grooming
    Pet grooming professionals clean and groom pets among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Photographers
    Photographers are professionals that offer individual or event photography, among other services. Note: The photography category is considered a sensitive category because professionals may work with children. For this reason, photographers undergo an additional level of screening, including service professional background checks. Background check requirements: Business check Owner check Service professional check Insurance requirements: N/A License requirements: Business license on state level* Owner license on state level*
  • Plumber
    Plumbers are service professionals who deal with pipes, drains, sewers and the appliances in your home that connect to these systems. Sometimes they may also service gas or other services. Note: The plumbing category is considered an urgent category because consumers will often call a plumber for time-sensitive, urgent need (such as hot water outage). For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks. Background check requirements: Business check Owner check Service professional check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Real Estate Agents
    Background check requirements: Business check Owner check Professional check Insurance requirements: General liability insurance License requirements: License checks for each real estate agent in the firm
  • Real Estate Lawyer
    Real estate law professionals provide advice and guidance for matters such as residential and commercial real estate, encroachment, foreclosure, neighbor and HOA disputes, property damage, purchase agreements, trespassing, and title services, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each real estate lawyer in the firm
  • Roofing
    Roofing professionals install, repair, and maintain the shingles, gutters, and venting on your roof, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Siding Services
    A siding professional is a service provider that installs, repairs, maintains, remodels, and removes siding, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Tax Specialist
    Tax specialists are professionals that offer tax planning, tax preparation, tax filing, and IRS audit representation, among other services. Background check requirements: Business check Owner check Professional check Insurance requirements: General liability insurance License requirements: License checks for each tax specialist in the firm
  • Traffic Lawyer
    Traffic law professionals provide advice and guidance for matters such as parking tickets, reckless driving, speeding tickets, traffic tickets, and suspended license, among other services. Background check requirements: Business check Owner check Insurance requirements: Malpractice insurance where required by law License requirements: State bar license checks for each traffic lawyer in the firm
  • Tree Service
    Tree service professionals plant, remove, and maintain trees, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Videographer
    Videographers are professionals that offer video production and video editing, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Water Damage Services
    Water damage professionals clean and inspect water damage issues such as mold, sewage, and paint damage, among other services. Professionals in some states may need additional licenses to perform mold remediation or assessment services. Review each provider’s profile to learn more about the licenses Google has verified. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level* IICRC certification** **Professionals with this certification may need additional licenses to repair water damage issues.
  • Window Cleaning
    Window cleaning professionals clean windows, mirrors, skylights, and gutters, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*
  • Window Repair
    Window repair professionals install and repair widows and may also service skylights, doors, and other types of glass, among other services. Background check requirements: Business check Owner check Insurance requirements: General liability insurance License requirements: Business license on state level* Owner license on state level*

Our Process:

Research

Before creating ad campaigns, our team conducts thorough research to grasp your industry landscape, target audience, and competitors. We delve into your existing ad account, analyzing past campaigns to identify strengths, weaknesses, and opportunities for improvement. This meticulous approach ensures that our strategies are precisely tailored to your business objectives.

1

Strategize

Leveraging insights from our research, we develop strategic approaches to target your ideal audience effectively. Our proposal delves into the reasoning behind our recommendations, the methods for execution, and ongoing projections. Each strategy we design is meticulously customized to fit your specific objectives, ensuring unparalleled results and ROI.

2

Build

Once you've given the green light to our strategy, we jump into the technical details of campaign construction. From setting up conversion tracking and crafting ad groups with precise keywords to implementing remarketing and A/B testing, our process ensures every aspect is finely tuned for success. With meticulous attention to detail, we optimize bidding strategies, refine ad copy, and streamline landing pages, all aimed at driving conversions and maximizing ROI.

3

Optimize

Welcome to the ongoing symphony of optimizations, where we refine every aspect to drive conversions. This means continuously refreshing ad copy and formats, testing keywords, updating negative keyword lists, optimizing conversion rates, adjusting bidding strategies, enhancing Quality Score, exploring new match types, and verifying locations for precise targeting. As performance improves, we decode the secrets of success and replicate them exponentially.

4

  • At StandOut Design, we understand that every business is unique, and Google Pay-Per-Click (PPC) ads may not be the right fit for everyone. That's why we offer complimentary consultations where we dive deep into your business, market, and competitors before making any recommendations. Google Ads can be exceptionally rewarding when managed correctly. Its advanced algorithms and user-friendly interface reflect Google's ultimate goal: mutual success. The better your results with Google Ads, the more both parties thrive. Through thorough research and analysis, we can determine together whether PPC ads align with your business goals and objectives. Our priority is to build value for your business in any way we can, ensuring that our partnership delivers tangible results.

  • The cost per click in Google Ads can vary depending on your industry and business type, especially in competitive sectors like dating, legal, insurance, and finance. A minimum of $1000/month is typically required to generate and track measurable results. We'll dive into the details, do our homework, and make sure your budget fits the bill and can get you the results you're after.

  • We require a 3-month commitment to effectively manage your Google Ads campaign. Here's why:

    ​

    A 3-month commitment ensures we can fully utilize Google Ads’ capabilities to tailor a campaign that not only meets but exceeds your marketing objectives. This period is crucial for setting up, optimizing, and refining a strategy that delivers lasting results.

    ​

    1. Initial Setup and Learning: The first month is dedicated to thoroughly understanding your business, target audience, and goals. We undertake extensive keyword research, craft tailored ad copy, and configure the initial campaign settings, which are fundamental to launching a successful campaign.

     

    2. Data-Driven Optimization: Google Ads operates best with robust data. It typically takes 2-3 months for the algorithm to collect enough data to discern effective strategies from those that are less effective. This period is crucial for implementing data-driven optimizations that significantly enhance ad performance.

     

    3. Building Momentum: Successful campaigns gain strength over time. Early data and initial conversions provide insights that allow us to refine targeting and messaging, thus boosting further conversions. The three-month period is essential to establish and understand these trends, setting the stage for ongoing optimization.

     

    Benefits for You:

    • Proof of Performance: Within three months, you will see measurable improvements in clicks, leads, and sales, which affirms the effectiveness of the campaign.

    • Foundational Growth: A strong start sets the groundwork for continuous improvement and success, reinforcing that effective ad campaigns require time to mature.

    • Assessment Opportunity: This period allows you to evaluate our performance and the campaign's impact comprehensively.

     

    Advanced Optimization Techniques:

    • Machine Learning: Google Ads leverages machine learning to refine campaign parameters continuously, learning from user interactions to optimize bids, targeting, and ad placements for better results.

    • Conversion Tracking: We establish accurate conversion tracking from the start, ensuring that every aspect of the campaign is measured and adjusted based on precise data.

  • To make things transparent and manageable, we break down our charges for account setup, design, and monitoring, with a 15% fee of your total budget. Effective bidding requires ongoing attention to campaign performance, allowing us to fine-tune your ad strategy for optimal results and ensure your budget is allocated wisely.

  • You won't just have access to them; you'll own them outright. This includes both the accounts you invite us to and the ones we create for you. You'll always retain ownership of all accounts, ads, and materials, even as we assist with setup and management.

  • Three months is typically required to establish a solid strategy and bring in consistent leads or sales. Google's AI learning algorithm learns and performs better over time as it collects more and more data from our campaigns.

  • Searching for your own ad is not a good performance metric. Google rotates ads to prevent dominance on specific keywords, so your ad might not show on every search. Additionally, Google personalizes search results; if you frequently search for your ad and don’t click it, Google may stop showing it to you, assuming it’s irrelevant. Google also paces ad impressions across the day to manage your budget effectively, affecting the visibility frequency of your ad.

  • After launching your ad, we'll monitor its performance closely and make any necessary adjustments to optimize its effectiveness. At the end of each month, we'll send you a comprehensive report and discuss the results with you. Using this data, we'll fine-tune your campaigns to enhance your overall ROI.

  • Just fill out the contact form below and we will contact you for a FREE consultation!

Frequently Asked Questions

Start PPC Marketing Today

Contact us today to receive a FREE consultation and BONUS $500* in advertising spend.

Let us elevate your digital presence!

*New Google Ad Accounts Only

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