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Image by Edho Pratama

A Pay-Per-Click (PPC) also known as Cost-Per-Click (CPC) ad means that you only pay when someone searches for a keyword associated with your company, product, or service and then click on your ads. Although our goal is to drive traffic to meet your goals, the beautiful thing about this form of advertising is if your ad doesn’t get many clicks, you’ll still benefit from getting thousands of impressions for free while safeguarding against paying a heavy price for ads that don’t perform well. 

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