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Listing Managements FAQ's

Why can’t I get these listings for free? Aren’t these free listings?

It’s complicated! Some sites do allow you to manually claim listings for free, but on those that do, it can take weeks or months for manually claimed listings to go live. Our solution is the only one that can give you definitive control, so that you can update and manage your location data across our network of 60+ leading maps, apps, social networks, directories, and search engines including Google, Apple, Facebook, Bing, and Yahoo — from
once place and within just a few days or less.

Why isn’t this just a one-time fix? Why do I need to pay for my listings to be monitored?

Each app, map, search engine, directory, GPS device, and social network gathers data about businesses like yours from different sources, like data aggregators, government records, usersubmitted content, and hundreds more. They also have their own individual method of matching, merging, and selecting the location data they display in your business listings. That’s not all! These sites are constantly refreshing this data because they know businesses change — they open, close, move, rebrand, etc. — all the time. All of this together — different data sources, selection methods, and refreshment — creates a perpetual cycle of sources competing for control over the location data displayed. All factors considered, your business listings are always at risk of being overwritten.
Instead of working around the problem, our listings solution tackles it head-on. Our direct
integrations with the sites in our network enable you to lock, update, and manage your location data at the database level, so that you can control your business listings across the web. Unlike other vendors, you won’t be paying for someone to make manual submissions on your behalf. You’re paying us for our technology, which protects your business listings from being overwritten and keeps authority in the right hands — yours.

I already manage my business listings on Google.

That’s great, but it’s only one piece of the puzzle! Managing your Google listings won’t ensure that your location data is correct across the web — not even on Google itself. That’s because local businesses are constantly changing — opening, closing, moving, etc. all the time. All apps, maps, search engines, directories, and social networks know this, and they also know business owners aren’t going to call to let them know. So what do these sites do? They all crosscheck each other to make sure the location data they have is consistent, and therefore accurate.
Google will compare its data against smaller sites, like Superpages and WhitePages, and vice versa. The more consistently the data they have compares to others, the more confident the site will believe it’s correct and accurate, and the more likely it is to show the data to its users. Now you can see that Google takes into account far more than just confirmation of your location data on its properties, because as the world’s mostpowerful search engine, they’re not going to leave it to just one source to confirm the accuracy of the data they serve their users. Our powerful network of apps, maps, search engines, directories, and social networks will help you control your data across the sites that Google checks against, so that your location data is consistent everywhere.

I don’t need it/want to spend money on this.

Today, 76% of people who use location search visit a business within one day. But an astounding 43% of businesses across the US have at least one incorrect or missing address online. Can you imagine how many sales those businesses with inaccurate listings are missing out on? Not to mention, if your business listings are in that majority, 73% of your potential customer base is losing trust in your business Incorrect listings means you’re losing sales — right now. Our listings solution can help you fix this instantly, so you can drive more customers to the correct location — your business.

Aren’t there cheaper options?

Technically, yes. But those cheaper options won’t provide you definitive control of your location data across the web. What the other guys will do for you is either manually submit your business data, or submit it to data aggregators, or both — and charge you for it, with no guarantee that your data will be ingested and published online.
Not to mention, each site across the web utilizes its own unique method and algorithm to match, merge, and select the location data they choose to display in your business listings. And it’s not a one-time selection — sites are constantly refreshing their data sources, meaning your location data is at risk of being overwritten at any time.
We have real technology that enables you to maintain total control of your location data
across our robust network of 60+ sites. Hour-by-hour, dollar-for-dollar, our solution provides
the best permanent listings solution.

I already have a website, isn't that good enough?

Perfect! With the help from our technology, you can link to your website in each one of your business listings, on all 60+ sites in our network. With SEO-boosting power like this, your website has an even better chance of appearing in the organic searches potential customers make.

So how does this really work?

With our listings solution, we’ll gain full control of your location data across the industry’s largest ecosystem of apps, maps, search engines, directories, and social networks — including Google — via our direct and custom API integrations.
Our technology will match critical location data, like your name, address, and phone number, and more, across our robust network, locking your business listings and protecting them from being overwritten by third-party sources. We'll be able to update your listings in real-time and suppress SEO-harming duplicate listings. Above all else, you’ll drive customers to the right place — your doorstep — every time. Only our technology provides a permanent business listings solution.

Will your listings solution impact my ranking? I want to be #1 on these sites!

While we cannot guarantee your ranking, our listings solution provides major SEO-boosting benefits. You know that when you’re looking for a place to shop or eat, you care about a few things: where it is, whether it has what I want, and whether it’s any good. Google and other sites use the same methodology when deciding what they’ll return in search results. Our solution directly addresses these factors (consistency, authority, and frequency) and having all of these in check will positively affect where you rank on all sites. Not to mention, we’ll have full control of the location that appears in your business listings on these sites, including Google Maps! Consider this: let’s say you ask 10 people the same question. If you get 10 different answers, you can’t be sure about any of them. However, if you get the same answer 10X, you can be confident the answer is correct. Location services operate the same way. The more frequently and consistently your location data appears across them, the higher your SEO ranking is likely to be.

I've never heard of some of these sites you'll be listing on. Who uses them?

There are a few very important reasons we work with both big and little location services. We work with the biggest apps, maps, search engines, directories, and social networks out there like Google, Apple, Yahoo, Facebook, and Bing to make sure your business gets maximized visibility. We work with smaller sites like Citysearch, Superpages, WhitePages, and others to boost this even further, because the more places your location data is correct, the more likely your SEO rank will be higher. Additionally, you don’t always know where potential customers are searching, so making sure you appear everywhere potential customers are searching gives you the best chance at gaining their business.

How do I know if this really works?

We can send you monthly reports from all of the listings we’re managing with our service, so you can verify that your location data is correct and live across our network. In addition, we offer analytics and review monitoring, so you can track searches, views, and beyond on your profile.

I only have a PO BOX, I don’t have a physical address.

Our partner sites require a physical address to display your business listings and will not accept PO Boxes. As a result, we need a physical address to set you up with our service. If you’re a business that services a local area, you may provide us a non-commercial address, as many partner sites enable us to hide this field. All of this stated, however, an address must still be provided in order to get set up.

Can I have a discount if I want to be on just a few of these sites

We only offer a complete package of our full network. Besides, the more business listings you have online, the more likely your search ranking will be higher. You’ll save the manpower you spend on manual listings and the dollars that ineffective vendors cost you.

I already advertise online

That’s great! Our solution is a perfect supplement to your online advertising, because it can support anything you might already be doing. You can seamlessly create 60+ website backlinks for each business listing when you go live, boost digital marketing campaigns using our featured message field, maximize content creation with staff bios, photos, videos....and much more. And no matter what kind of advertising you run for your
business, you can rest assured that customers will be driven to the right location — every time.

Why should I care about online reviews

A whopping 90% of consumers say their buying decisions are influenced by online reviews. And 86% of consumers say negative reviews influence their purchase choices. Today, driving more business isn’t just about showing up in search results, it’s about how your customers perceive you when you show up. Reviews are critical to helping ready-to-buy customers choose your business by giving them an inside, yet authoritative look into previous customers’ experiences. Think about the last time you were searching for a place to eat. Did you read any reviews before making a reservation? Chances are you, or someone you know has used online reviews to make a location-based decision. They are critical to driving more business and better customer experiences. Let us help!

Why should I care about location reviews?

Our solution is specifically designed to unlock the power of your location reviews. Location reviews are reviews about a specific location (i.e. your business) and the kind of experience the customer had at that location. Unlike brand and product reviews, location reviews normally do not contain commentary on the products you might offer or your ‘brand’ as a whole. Location reviews are the same kind of reviews that show up on Yelp, Google, Facebook, and other sites across the web. These reviews help consumers make smarter, more contextual decisions when choosing which business to visit. Our reviews solution can provide you with a comprehensive suite of tools to help you effectively manage and optimize your location reviews across the web.

What if I get negative reviews? Im afraid they will surface and potential clients will see them.

While customers have historically used reviews as a way to voice their complaints and provide feedback, reviews can also be used as a tool for customer engagement and retention. Someone will always have something negative to say, but our reviews solution is designed to make resolving negative reviews easier and faster. When you upgrade to our custom notifications dashboard, you can stay informed on the go by setting up alerts so that you’re notified the moment a review surfaces that meets your custom criteria, like location source, rating, keyword, and more. If you’re generating reviews by asking customers to leave them for you, our solution also enables customers to change their feedback after you’ve responded to their review, giving you the chance to turn what could have been a permanently negative review into a positive one, plus a potentially lost customer into a loyal one.
While our reviews solution can’t stop customers from leaving negative reviews, it can help you fire up your fans! Our comprehensive review management solution can help you address negative reviews and drown them out by making it super easy for your promoters and supporters to leave you great ones. The benefits our reviews solution provides can now mean the difference between being found and chosen by a searching customer, or getting lost amongst the countless competitors vying for their attention.

What happens if I cancel this service?

Unfortunately, when you cancel this service our automated methods (APIs) to update your listings goes away and your listings simply revert back to the state they were in prior to us taking them over.In most cases 60% of the business listings disappear or start showing incorrect information. Of the other 40% that remain, 35% are stripped partially or fully of any enhanced details. Only 5% of listings remain accurate and feature enhanced details. How do bad listings originate within an intelligent service like a search engine or a map? The assumption is that if one of those exists, someone must have created it for their benefit. But the truth is that bad listings originate for a number of reasons: Incorrect Data from Compiled Sources Intelligent services, like search engines and maps, compile data from a number of different sources. These sources include a wide variety of public records, data aggregators, users, and businesses themselves. Each intelligent service weights their sources differently based on historical accuracy, data recency, and other factors of relevance. The service then leverages a proprietary algorithm to return the best result in the moment it is requested by a consumer. This process is inherently subject to error, so intelligent services are constantly updating their algorithms. The assumption that there’s a perfect, third-party source of data out there upon which all intelligent services rely is simply wrong. Rather, there are some sources that develop a trusted reputation for quality over time and therefore, bubble to the top. That source is agencies like us that compiles data straight from the business itself, your business. User Suggestions Apple, Bing, Google, Facebook, and other intelligent services actively solicit user suggestions to help “fill in the blanks” of their knowledge base. You’ve seen this if you’ve ever tagged a location on Facebook and been asked if they’re open until 11 PM or have live music. Shake your phone while using Google Maps, and you’re instantly asked to “Report a Data Issue” or “Submit a New Place.” These efforts are well-intentioned and can really help improve the breadth of information a service provides for those businesses that do not actively manage their digital knowledge online. But for those that do, unfiltered user suggestions can wreak havoc with up-to-date business information. That’s why our software created Publisher Suggestions, a feature that lets us review user suggestions and decide which, if any, should be published. Right now, the feature can be used to monitor and review user suggestions on Google and Yelp with more to come. Data Degradation We have a sweet infographic to share! What you see below is a time-lapse documenting how one deli’s listing in Texas changed over the course of a year. Our research team monitored this listing (touching nothing) in order to illustrate how a business listing will change if it is not actively managed today.

Across the 10 services monitored, every piece of information about the business changed in those 12 months through no action by the business itself. Crazy, huh? So why did they change? Because of the ongoing efforts of the services to improve the information they provide to their users. As a service gets in a fresher bit of information about a company, it may be weighted as more reliable even if objectively it is wrong. That’s the guessing game intelligent services have to play in the absence of truly reliable information from the business itself. This is why we are adamant that the era of “set it and forget it” manual submission is over. To be certain your digital knowledge is accurate everywhere it can be, you must actively manage, monitor, update, and evolve it on an ongoing basis. Now, while we hope one of our customers never feels the need to cancel, it does happen. Upon cancellation, we leave all of their information with the service. At that point, it’s up to the respective intelligent service, and them alone, to determine whether to continue to display that information or supplant it with third-party data that their algorithm determines is more accurate and fresh (regardless if that is objectively true or not). In other words, once we stop actively managing your digital knowledge, you are back at the mercy of each intelligent service’s data compilation and algorithmic decisions regardless of how good the data was that we left with the service.