Although email marketing may sound outdated in the world of TikTok, Snapchat, and Instagram, this marketing channel actually boasts the highest return on investment (ROI) of all, with an average of $40 earned for every dollar spent. As one of the most successful ways to direct your customers to your online store, take advantage of a dinner special, or use a discount on landscaping, it’s definitely worth implementing. Plus, it’s included in most of our website design packages.
The first step you’ll need to take is to grow your email list. One way to get people to sign up for your emails is by adding a form to your site that promises a discount on their next purchase if they provide their email address. We would also add the signup form in your site’s footer so shoppers can opt-in to learn about your store’s updates and promotions.
Once you have your list of emails, you’ll need to make sure that the emails you send are opened and the links inside of them are clicked. Here’s how to run your eCommerce email marketing campaign in 4 simple steps:
Decide on a direction.
Will you be holding a holiday sale that you want to promote? Do you want to showcase your new product line? Do you have a product that is ideal for this specific time of year? Make sure you have a clear goal for your email.
Write your subject lines, CTAs and content.
This is hands down the most important element to your email marketing campaign, so don’t mess this up. The subject line is what your customers will see before they decide whether they’ll even open the email. Make sure you keep the text short, punchy, provocative and engaging.
The entire reason you’re writing an email is to get potential customers to visit your site and buy. Therefore, you should not only link every photo and important piece of text to your website but also include a prominent button with clear directions on what the reader should do next.
For example, if you're showcasing different sale items, include a “Shop Now” button near each one that links to the product page.
Don’t overdo it with the text. People have short attention spans, especially for promotional material. Make sure every word you write is useful, eye-catching, and geared towards getting visitors to click on your CTA.
Don’t skimp on the visuals.
People want to see exactly what it is you’re selling them. You should include visuals within the email of your products and services. And if you’re launching a new product, photos and videos are the way to shine the spotlight on it.
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P.S. Would you invest $500 to make $1000 or more, get more followers, build a trusting brand, or get in front of a new audience?
If yes, give us a call to talk about how we make that happen every day for our clients!