GRAPHIC DESIGN

graphic designer at work

65% of the population are categorized as 'visual learners'

The main reason people prefer graphics and imagery to overwritten text is primarily due to its speed of absorption. This is an extremely important component of consideration and also a major drawback concerning a long body of text.

Maps

Contextualizing the mere location of things has the potential to stir up strong emotions for map readers. Maps help people visually verify things they were already pretty certain of.

The point is that maps are not boring. Incorporating a map into your graphic design can give your design a burst of connection between your illustration and its viewers that may have otherwise been left untapped.

Infographics

Infographics are used as a powerful tool to allow people to easily digest information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing, and even persuasive graphics.

Infographics should always aim to show, rather than tell. Although text always plays a vital role in any design, the visual aspects of an infographic should be able to communicate effectively without an over-reliance on typography.

Email Signatures

Having an email signature is like handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. Whether it is static or animated, keep your contact information in front of those you're talking to.

Louisville Days Map
Justin email signature
Dave's Email Signature GIF