TEXT MESSAGE MARKETING
Are you a small business looking for a great way to interact with your clients? Text message marketing is one of the most popular modern marketing techniques and great for creating a direct line of communication to their clientele. Because the customer has opted in to receive these texts, they are more likely to see and respond positively to a text message than they would to an email or advertisement.
SEE WHAT YOU CAN DO WITH TEXT MESSAGING
More than 95% of text messages are read within five minutes of receipt.
That's why text message marketing makes it simple to communicate with your contacts via SMS messages.
If you’re not promoting your business via text you’re leaving money on the table! With a 98% open rate, texting is one of the best ways to let your customers know that it’s time to visit your business.
STAY TOP OF MIND
Texting doesn't end when your customers make a purchase. Follow up with product information or customer service assistance. Your customers will be grateful, and your company will stay top of mind.
Texting makes it easy to alert customers about upcoming appointments and events. It takes forever to call everyone on your list, and emails may not get opened. Automated text reminders increase attendance and reduce no-shows.
Reach thousands of contacts at once with mass alerts and notifications. Texting is the easiest way to get the word out quickly.
Text Message Marketing Statics
If you’re considering text marketing for your business or organization, know that it’s one of the most effective marketing tools available to marketers today. In fact, many of the most successful businesses and organizations prioritize mass text messaging over other marketing channels solely for the open rate and level of engagement it delivers.
However, when reviewing lists of SMS marketing statistics, it’s not unreasonable to think about the phrase popularized by Mark Twain: “There are three kinds of lies: lies, damned lies, and statistics.”
Sure, many text marketing statistics can be manipulated to suit the cause they represent. Additionally, the volume of statistics that support the effectiveness of text marketing can be overwhelming. Indeed, many of the marketing statistics listed below are supported by our own case studies.
The fact is, SMS marketing plays a vital role in any mobile marketing strategy. Not only does it have a broader reach than any other form of direct marketing, it uses an immediate and intimate communication channel that prospects and customers prefer.
The Most Important Text Message Marketing Statics
The most important text marketing statistics to know are that 92% of the U.S. population owns a mobile device capable of receiving SMS messages and that 68% of the U.S. population owns a smartphone. Notably, 98% of the 18-29 age bracket owns a mobile device capable of receiving an SMS message.1
The percentage of the population owning a smartphone is increasing each year, any mobile marketing campaign that ignores SMS text marketing also currently ignores 24% of the population. That is the equivalent of 76 million potential customers.
Among the 18-34 year-old age bracket, text is the preferred channel for notifications from businesses.
83% of millennials open SMS messages within 90 seconds of receiving them.
75% of millennials prefer SMS communications for deliveries, promotions, and surveys.
31% of consumers respond to SMS surveys, with an average response time of less than six minutes.
Consumers are more likely to open text messages before any other form of mobile communication.
Keywords are the easiest way to encourage people to subscribe to your list. When they text your keyword to the short code, they become opted-in subscribers. We make it easy to include the automated opt-out info you need to send as a follow-up.
WHAT IS A KEYWORD & SHORT CODE?
Have you seen ads that say, "Text JOIN to 313131 to get a 10% off coupon"? Of course you have! The word JOIN is the Keyword. 313131 is the short code.
SEND TEXT PROMOTIONS
Now that you’ve got a list of opted-in subscribers, it’s time to craft offers that catch their interest and drive them to act. With an open rate of over 98%, you’re almost guaranteed to get views with texting.
PICTURE MESSAGE (MMS)
Picture messages (MMS) are text messages that include images, audio, video files unlike a regular SMS text that only includes 160 alpha-numeric characters. MMS stands for Multimedia Messaging Service.
WHY USE MMS?
They say a picture is worth a thousand words, and we agree! Using a well-chosen image can make your text message really stand out. Think of all the sizzle you can convey with a great picture or additional text.
YOU CAN DO MORE WITH MMS
In addition to media files, MMS lets you send text-only messages that are longer than 160 characters. All of these capabilities give you greater flexibility in communicating your message.