top of page

WEBSITE CONTENT GUIDE

website

Whether you realize it or not… your prospects don’t believe much of what you say. Therefore, you need to create an INSANE amount of proof so the client can’t help but think ‘These folks are leaders in their industry, different from their competition and I really feel that I can / should trust them.

Educating potential clients is the key to them trusting that you are the solution to all of their problems. With trust comes closed business for you.

 

Please send us as much about your services, products, and company as possible. Sell us on your products/services as if we are a potential client. If you can't sell us on the information you provide, you can't expect us to relay that information correctly to the visitors of your website. You may think some information is irrelevant, but the more we understand the better we can put a marketing spin on it that people can relate to and trigger them to remember you, purchase your product, or hire you for a service when it comes time!

The More information the better - Send to Web@HelpMeStandOut.com

01

OVERALL PAGES & SUBPAGES

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.


About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

02

DO YOUR RESEARCH

Take time to research other websites in your industry and let us know which ones you like and don’t like. That way we have a base to work with and we know your expectations ahead of time. Plus it will help give you ideas of content to include throughout.

03

COMPLETE CONTACT INFORMATION

Send us all possible ways to contact you, not just your "NAP" Name, Address, & Phone. Give us every email, all locations, if you have a special entrance, suite numbers, etc.

04

HISTORY & MISSION STATEMENT

If you have been around 100 years, started from nothing, or family-owned, people want to know that. The more someone can relate to you or your company the easier it is to trust.

05

ABOUT US

The background on your expertise, years training, family, hobbies, etc. How you are involved in the community, do things differently, or a sneak peak into the daily grind (this is where you get potential clients to really know, like, and trust you)

06

BENEFITS TO CHOOSING YOU

Yes, we all can say we have the BEST customer service, or we truly LOVE what we do...We need you to dig deeper, figure out what really makes you different, what makes people meet you and think I need to be a part of this.

07

PHOTOS AND VIDEOS

Compile all the media you may have, good, bad & ugly. We can adjust and Photoshop anything to make it work if needed. The highest resolution if possible. SEND TO US FOR FREE - HERE (www.WeTransfer.com)

08

FREQUENTLY ASKED QUESTIONS

FAQ's are very important. Not only will they include vital keywords for SEO, but,  the more info you have here, the fewer phone calls with annoying questions. If you want to go one step further, record videos of you answering each question.

09

STAFF AND EMPLOYEES

Putting a smiling face to a voice only heard over the phone is comforting. Knowing you have twin teenage girls, you're a newlywed, or love to skydive can help a client relate to you before even stepping foot into your place of business.

10

SERVICE AREAS AND HOURS

This goes along with the contact information that is pertinent for home pages. 

11

SERVICES AND/OR PRODUCTS

Give us every little detail you offer. Example - You may think everyone knows what a Salon does, but you may also have Lotions for sale, a $5000 Massage chair to use for free while you wait or choose from 10 different pedicure/manicure techniques, colors & styles.

12

AWARDS AND CERTIFICATIONS

Easily build trust when you announce these. Include logos or links to prove these.

13

TESTIMONIALS OR REVIEWS

Google & Facebook are great areas to push people to leave reviews. But, getting a video testimonial of an ecstatic customer endorsing you is the best! Or a review from the president of a well-respected company in the area can close a deal very easily.

14

FINANCING AND PAYMENT OPTIONS

If you can be an all-in-one company for financing or be flexible on payments that can be a deal maker that your competition can't provide

15

SOCIAL MEDIA INFORMATION

We can link all of your social media platforms to their respected logos or even port them into your website to update automatically when you post.

16

POLICY VERBIAGE

Get with your lawyer to draw up Terms & Conditions, Privacy Policies, Return Policy, Refunds, etc. This is important to make sure your company isn't liable for any misinformation not included on the website.

17

EMPLOYMENT OPPORTUNITIES

Send us a sample of your application and we will build it digitally. Include descriptions of jobs you are hiring for, the pay, and more.

18

EVENTS

Do you run special events, go to trade shows, closed on certain holidays or times of the year? We can build digital ticket sales, add a Google Calendar that updates automatically or a PopUp announcing Spring Sales and Discounts.

19

INTERNAL AUTOMATION

Although this website is designed as a 24-hour salesman to gain new clients, we want to automate things for you as much as possible. We can design "password protected" pages for your employees to download internal forms, watch training videos, fill out daily time sheets, send management pertinent information for invoicing, etc. instead of pencil and paper.

20

BLOGGING

If we will be building your blog, we need to populate with a few articles before it goes live so that your visitors aren't sent to a blank screen. Send us a list of Categories that you would have, 10-20 keywords that readers can use to find what they want quickly, and at least 2 blogs to start with.

CONTACTS

Compile a complete list of your contacts that you have accumulated from emails, phone, a stack of business cards, etc. Send to us via Excel CVS file so that we can import it into your CMS (Customer Management System) for future marketing capabilities. 

HOW TO EXPORT CONTACTS FROM GMAIL - CLICK HERE

HOW TO EXPORT CONTACTS FROM OUTLOOK - CLICK HERE

HOW TO EXPORT CONTACTS FROM QUICKBOOKS - CLICK HERE

ECOMMERCE/STORE CONTENT

In order to build your store consistently, quickly, and accurately you will need to populate our template with the correct information the best you can. CLICK HERE TO DOWNLOAD.

We will also need the following: Return and Refund Policy, Fulfillment Policy, Quality Control/Shelf Life, and ingredients (If you're selling a food product).

bottom of page