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WEBSITE CONTENT GUIDE

WEB CONTENT GUIDE

THE MORE INFORMATION THE BETTER

Whether you realize it or not… your prospects don’t believe much of what you say. Therefore, you need to create an INSANE amount of proof so the client can’t help but think ‘These folks are leaders in their industry, different from their competition and I really feel that I can / should trust them.

Educating potential clients is the key to them trusting that you are the solution to all of their problems. With trust comes closed business for you.

Please send us as much about your services, products, and company as possible. Sell us on your products/services as if we are a potential client. If you can't sell us on the information you provide, you can't expect us to relay that information correctly to the visitors of your website. You may think some information is irrelevant, but the more we understand the better we can put a marketing spin on it that people can relate to and trigger them to remember you, purchase your product, or hire you for a service when it comes time!

OVERALL PAGES & SUBPAGES

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

01

Take time to research other websites in your industry and let us know which ones you like and don’t like. That way we have a base to work with and we know your expectations ahead of time. Plus it will help give you ideas of content to include throughout.

DO YOUR RESEARCH

02

HISTORY OF THE COMPANY & MISSION STATEMENT

04

If you have been around 100 years, started from nothing, or family-owned, people want to know that. The more someone can relate to you or your company the easier it is to trust

05

ABOUT
US

The background on your expertise, years training, family, hobbies, etc. How you are involved in the community, do things differently, or a sneak peak into the daily grind (this is where you get potential clients to really know, like, and trust you)

03

COMPLETE CONTACT INFORMATION

Send us all possible ways to contact you, not just your "NAP" Name, Address, & Phone. Give us every email, all locations, if you have a special entrance, suite numbers, etc.

Service area and hours goes along with this!

TESTIMONIALS & REVIEWS

Google & Facebook are great areas to push people to leave reviews. But, getting a video testimonial of an ecstatic customer endorsing you is the best! Or a review from the president of a well-respected company in the area can close a deal very easily.

12

If you can be an all-in-one company for financing or be flexible on payments that can be a deal maker that your competition can't provide

FINANCING / PAYMENT OPTIONS

13

POLICY VERBIAGE

15

Get with your lawyer to draw up Terms & Conditions, Privacy Policies, Return Policy, Refunds, etc. This is important to make sure your company isn't liable for any misinformation not included on the website.

Easily build trust when you announce these. Include logos or links to prove these.

AWARDS & CERTIFICATIONS

11

14

SOCIAL MEDIA INFORMATION

We can link all of your social media platforms to their respected logos or even port them into your website to update automatically when you post.

EVENTS

Do you run special events, go to trade shows, closed on certain holidays or times of the year? We can build digital ticket sales, add a Google Calendar that updates automatically or a PopUp announcing Spring Sales and Discounts.

17

Although this website is designed as a 24-hour salesman to gain new clients, we want to automate things for you as much as possible. We can design "password protected" pages for your employees to download internal forms, watch training videos, fill out daily time sheets, send management pertinent information for invoicing, etc. instead of pencil and paper.

THINK INTERNAL AUTOMATION

18

Send us a sample of your application and we will build it digitally. Include descriptions of jobs you are hiring for, the pay, and more.

EMPLOYMENT OPPORTUNITIES

16

  • We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
    About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

  • Take time to research other websites in your industry and let us know which ones you like and don’t like. That way we have a base to work with and we know your expectations ahead of time. Plus it will help give you ideas of content to include throughout.

  • Send us all possible ways to contact you, not just your "NAP" Name, Address, & Phone. Give us every email, all locations, if you have a special entrance, suite numbers, etc.

  • If you have been around 100 years, started from nothing, or family-owned, people want to know that. The more someone can relate to you or your company the easier it is to trust

  • The background on your expertise, years training, family, hobbies, etc. How you are involved in the community, do things differently, or a sneak peak into the daily grind (this is where you get potential clients to really know, like, and trust you)

  • Yes, we all can say we have the BEST customer service, or we truly LOVE what we do...We need you to dig deeper, figure out what really makes you different, what makes people meet you and think I need to be a part of this

  • Compile all the media you may have, good, bad & ugly. We can adjust and Photoshop anything to make it work if needed. The highest resolution if possible.

  • FAQ's are very important. Not only will they include vital keywords for SEO, but,  the more info you have here, the fewer phone calls with annoying questions. If you want to go one step further, record videos of you answering each question.

  • Putting a smiling face to a voice only heard over the phone is comforting. Knowing you have twin teenage girls, you're a newlywed, or love to skydive can help a client relate to you before even stepping foot into your place of business.

  • Give us every little detail you offer. Example - You may think everyone knows what a Salon does, but you may also have Lotions for sale, a $5000 Massage chair to use for free while you wait or choose from 10 different pedicure/manicure techniques, colors & styles.

  • Easily build trust when you announce these. Include logos or links to prove these.

  • Google & Facebook are great areas to push people to leave reviews. But, getting a video testimonial of an ecstatic customer endorsing you is the best! Or a review from the president of a well-respected company in the area can close a deal very easily.

  • If you can be an all-in-one company for financing or be flexible on payments that can be a deal maker that your competition can't provide

  • We can link all of your social media platforms to their respected logos or even port them into your website to update automatically when you post.

  • Get with your lawyer to draw up Terms & Conditions, Privacy Policies, Return Policy, Refunds, etc. This is important to make sure your company isn't liable for any misinformation not included on the website.

  • Send us a sample of your application and we will build it digitally. Include descriptions of jobs you are hiring for, the pay, and more.

  • Do you run special events, go to trade shows, closed on certain holidays or times of the year? We can build digital ticket sales, add a Google Calendar that updates automatically or a PopUp announcing Spring Sales and Discounts.

  • Although this website is designed as a 24-hour salesman to gain new clients, we want to automate things for you as much as possible. We can design "password protected" pages for your employees to download internal forms, watch training videos, fill out daily time sheets, send management pertinent information for invoicing, etc. instead of pencil and paper.

  • If we will be building your blog, we need to populate with a few articles before it goes live so that your visitors aren't sent to a blank screen. Send us a list of Categories that you would have, 10-20 keywords that readers can use to find what they want quickly, and at least 2 blogs to start with.

  • Compile a complete list of your contacts that you have accumulated from emails, phone, a stack of business cards, etc. Send to us via Excel CVS file so that we can import it into your CMS (Customer Management System) for future marketing capabilities. 

    HOW TO EXPORT CONTACTS FROM GMAIL - CLICK HERE

    HOW TO EXPORT CONTACTS FROM OUTLOOK - CLICK HERE

    HOW TO EXPORT CONTACTS FROM QUICKBOOKS - CLICK HERE

  • In order to build your store consistently, quickly, and accurately you will need to populate our template with the correct information the best you can. CLICK HERE TO DOWNLOAD.

    We will also need the following: Return and Refund Policy, Fulfillment Policy, Quality Control/Shelf Life, and ingredients (If you're selling a food product).

OVERALL PAGES & SUBPAGES

01

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

DO YOUR RESEARCH

02

Take time to research other websites in your industry and let us know which ones you like and don’t like. That way we have a base to work with and we know your expectations ahead of time. Plus it will help give you ideas of content to include throughout.

OVERALL PAGES & SUBPAGES

01

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

OVERALL PAGES & SUBPAGES

01

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

OVERALL PAGES & SUBPAGES

01

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

OVERALL PAGES & SUBPAGES

01

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

OVERALL PAGES & SUBPAGES

01

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

OVERALL PAGES & SUBPAGES

01

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

We will help you with this and you don't have to list all of them now, but this will give us a good start. Here are the most common pages on a website besides the Homepage.
About, Services, Products, FAQ, Testimonials/reviews, Staff, Contact, Blog, Privacy policy, Shop, Terms, and conditions. Career/Hiring, Events, Gallery/Video page.

OVERALL PAGES & SUBPAGES

Take time to research other websites in your industry and let us know which ones you like and don’t like. That way we have a base to work with and we know your expectations ahead of time. Plus it will help give you ideas of content to include throughout.

DO YOUR RESEARCH

Send us all possible ways to contact you, not just your "NAP" Name, Address, & Phone. Give us every email, all locations, if you have a special entrance, suite numbers, etc.

COMPLETE CONTACT INFORMATION

If you have been around 100 years, started from nothing, or family-owned, people want to know that. The more someone can relate to you or your company the easier it is to trust

HISTORY OF THE COMPANY & MISSION STATEMENT

The background on your expertise, years training, family, hobbies, etc. How you are involved in the community, do things differently, or a sneak peak into the daily grind (this is where you get potential clients to really know, like, and trust you)

ABOUT US

Yes, we all can say we have the BEST customer service, or we truly LOVE what we do...We need you to dig deeper, figure out what really makes you different, what makes people meet you and think I need to be a part of this

BENEFITS OF CHOOSING YOU

Compile all the media you may have, good, bad & ugly. We can adjust and Photoshop anything to make it work if needed. The highest resolution if possible. SEND TO US FOR FREE - HERE (www.WeTransfer.com)

PHOTOS & VIDEOS

FAQ's are very important. Not only will they include vital keywords for SEO, but,  the more info you have here, the fewer phone calls with annoying questions. If you want to go one step further, record videos of you answering each question.

FREQUENTLY ASKED QUESTIONS

Putting a smiling face to a voice only heard over the phone is comforting. Knowing you have twin teenage girls, you're a newlywed, or love to skydive can help a client relate to you before even stepping foot into your place of business.

STAFF & EMPLOYEES

Give us every little detail you offer. Example - You may think everyone knows what a Salon does, but you may also have Lotions for sale, a $5000 Massage chair to use for free while you wait or choose from 10 different pedicure/manicure techniques, colors & styles.

SERVICE AND/OR PRODUCTS

Easily build trust when you announce these. Include logos or links to prove these.

AWARDS OR CERTIFICATIONS

Google & Facebook are great areas to push people to leave reviews. But, getting a video testimonial of an ecstatic customer endorsing you is the best! Or a review from the president of a well-respected company in the area can close a deal very easily.

TESTIMONIALS OR REVIEWS

If you can be an all-in-one company for financing or be flexible on payments that can be a deal maker that your competition can't provide

FINANCING/PAYMENT OPTIONS

We can link all of your social media platforms to their respected logos or even port them into your website to update automatically when you post.

SOCIAL MEDIA INFORMATION