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  • Writer's pictureDave Norris

What is SEO and is it worth it?

Updated: Dec 5, 2017

Search engine optimization (SEO) and search engine marketing (SEM) are two different ways of reaching the same goal: To get more customers from online searches.

If you target the right keywords—words and phrases customers use to find information, products and services on Google—you can reach customers at the very moment their intent is highest. They’re looking for what you have to offer, and they may even be ready to buy.

What’s the difference between SEO and SEM? One is organic and one is paid. With SEO, we spend time building up your website to appeal to Google with the hope of naturally ranking higher in free search results. With SEM, you pay to have your company’s ad listed at the top of the Google search results page.

If you’re wondering which one to invest in, here’s what you need to know: SEO costs less over time, but it can take up to a year or longer to optimize your website. SEM takes effect immediately, but as soon as you stop paying for ad placement, you will stop getting results.

So, it all depends on what your needs are, how much you have to spend, and how long you’re will to wait to see res


We believe SEO is a better investment, because it keeps paying off even after you stop spending money. However, some businesses don’t want to wait and look to paid search for a quick, positive ROI. Some businesses even use them together: You can invest in SEM in the short term while you wait to see organic results through SEO.

Give us a call if you are ready to "StandOut"!


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